DHL - Dorms Are The New Depots
Dorms Are The New Depots is a campaign designed to Get people under 25 Who are entrepreneurs starting to use delivery services to ship their products To use DHL as their go-to delivery service By creating convenient app systems and pick-up points specific to people under 25.
The DHL app will have an updated, age-verification section where customers can prove they are under 25 years old and get to ship their packages for free from their school, dorm, or home.
Additionally, a direct connection between the DHL app and the user’s Instagram or TikTok storefront will be implemented to increase young, entrepreneurial activity.
Disclaimer: This is a fictional project for a real company. I created the campaign and the app improvement concept.
OOH
Placed on or near:
University campuses
Popular university student public transport lines
High-schools and respective transport lines
Shopping centers/streets
Guerilla Marketing
Floor decals placed in high-visibility areas of university campuses and dorms, and high-schools
