ZOE - Invest In Certainty
ZOE is a company that tests people’s gut bacteria using stool tests to determine their health needs.
Testing kits are provided with information on the testing procedures.
Once ZOE collect all the data and share it with the customer, the customer can download the ZOE app and get a nutrition program specific to their dietary and gut microbiome needs.
Invest in Certainty is a campaign designed to Get companies Who want to increase their employee performance To partner with ZOE By showing how employee health directly drives company performance.
Disclaimer: This is a fictional project for a real company.
Corporate PR Kits
Inside the PR Kit
Scientific summary of gut health’s impact on productivity, energy, mental clarity
Data on burnout linked to poor microbiome diversity
Testimonial from clients using ZOE
ZOE Corporate Offer
Premium card: "Bring ZOE to your team. 30% off your first company-wide purchase."
Individual employee testing, personalized gut health plans, and performance reviews
Corporate app plan: 20% discount for all employees
Simulated Gut Health Report
A mock “Company Gut Health Report” based on industry averages
“Estimated % of your team struggling with energy crashes” “Projected performance loss from poor gut function”
QR code to a web version where they can run a full simulation for their team
Guerilla Marketing
Pop-Up Gut Performance Reports
Set up public pop-up posters outside competing companies
Display side-by-side posters showing microbiome health charts:
Gut Health Score
Performance Rates
Sample Collection (Discreet & Ethical)
Partner with private labs that have access to waste systems in corporate buildings
Label tests as anonymous, comparing building-wide microbiome health (not individuals)
