ZOE - Invest In Certainty
ZOE is a company that tests peoples gut microbiomes using stool tests to determine their health needs. ZOE provides testing kits with information on the testing procedures and once they collect all the data and shares it with the customer, the customer can download the ZOE app and get a nutrition program specific to their dietary and gut microbiome needs.
ZOE’s main issue is that the impatience of the modern world demands quick-fix solutions to problems, whether it is fatigue, indigestion, or depression.
Invest in Certainty is a campaign designed to promote ZOE as a personal investment and a life-long solution to wealthy, burnt-out professionals in high-stress careers (such as doctors, lawyers, and tech professionals). Many professionals in high-stress careers are burning out because they feel they can’t afford to slow down. Invest in Certainty shows that ZOE is a precision tool for burnt-out professionals looking to improve their careers that may have taken a hit due to poor health.
Disclaimer: This is a fictional project for a real company.
Radio Script
Corporate PR Kits:
Inside the PR Kit
Scientific summary of gut health’s impact on productivity, energy, mental clarity Data on burnout linked to poor microbiome diversity Testimonial from other high-performing companies using ZOE
Simulated Gut Health Report
A mock “Company Gut Health Report” based on industry averages
“Estimated % of your team struggling with energy crashes” “Projected performance loss from poor gut function”
QR code to a web version where they can run a full simulation for their team.
ZOE Corporate Offer
Premium card: "Bring ZOE to your team. 30% off your first 25 employee tests." What’s included in a corporate ZOE package: testing, app access, performance tracking.
Guerilla Marketing:
Sample Collection (Discreet & Ethical)
Partner with private labs that have access to waste systems in corporate buildings Label tests as anonymous, comparing building-wide microbiome health (not indiv iduals)
Pop-Up Gut Performance Reports
Set up public pop-up posters outside competing companies (ex. SEB vs Nordea) Display side-by-side posters showing microbiome health charts:
Gut Health Score
Performance Rates
